Pipeline

Client
Black Theatre Workshop

Art Direction by
Elana Rudick

Year
2021/22

In Collaboration with
Elana Rudick
Pam Menegakis

Buzzwords
Live Theatre
Production Poster
Illustration
As part of the team at Montreal-based studio Design is Yummy, we were lucky enough to work with the Black Theatre Workshop in La Licorne Theatre's production of Pipeline. The play follows a teen boy and his educator mother as they struggle with issues of race, inequality and issues of social prophecy.
Problem
To create a poster which addresses the play's themes of race, inequality and the school-to-prison pipeline.
Solution
The provactive illustration of a young man as he faces a school hallway leading directly to a prison cell is meant to elicit the sensation of being trapped, with no right way to turn, a feeling experienced by the main characters of the play. The rough, hand-drawn style of the illustration is meant to evoke both youth and pay homage to the art produced during the Harlem Renaissance. The typeface is Bayard by Vocaltype, a Black-owned type foundry. This evokative sans-serif is inspired by protest signs from the 1963 March on Washington. These references contrast hopelessness with the hope for change through activism that the play ultimately evokes.
NEXT PROJECT
CSO